Powder body wash with paper refills — gentle, effective, planet‑kind.
Beta opens soon • 100 early testers • Paper refill launch
Powder Body Wash • Paper Refills
Aritha • Neem • Aloe • Tulsi
Concentrated body wash. Just add water.
Plastic-light, compostable pouches.
Aritha, Neem, Aloe—gentle, effective.
Lightweight, TSA-safe, no spills.
Yes—Bunny ships as a powder. You add water only during your shower for fresh, rich lather.
About 55–60 showers (≈4–5 g per use), depending on water hardness and lather preference.
Refills come in paper-based pouches. We’re minimizing plastics across supply and shipping.
Formulated with gentle cleansers and herbs like Aloe and Oat. Patch‑test if you’re prone to reactions.
| Year | Orders | Mix | AOV | Revenue | CM/order | CM total |
|---|---|---|---|---|---|---|
| Y1 | 14,000 | 30/50/20 | ~₹665 | ₹0.93Cr | ~₹270 | ₹0.38Cr |
| Y2 | 50,000 | 25/50/25 | ~₹680 | ₹3.40Cr | ~₹300 | ₹1.50Cr |
| Y3 | 120,000 | 20/50/30 | ~₹700 | ₹8.40Cr | ~₹330 | ₹3.96Cr |
Funding ask: ₹2 Cr (12‑month runway). CAC target ₹220–₹260; LTV target ₹1,800–₹2,200 (≥3x).